Apollo Got Media Coverage From Forbes, LA Times,  Reuters, and More.

Challenges:

Getting media coverage from tops media outlets around the world

Media coverage is the most important strategy in digital marketing, as it the main reason to increase the confidence between users and companies or products. And because media coverage requires you to exert great effort and to have expertise in the field, it is difficult for employers to find the right way to get there.

The Apollo project lacks media coverage despite the quality of its products. This problem noted by CEO Steve Mccullah, who wanted to increase investor confidence through global press coverage, and he hired Brandimic to do this task.

The solution:

Pitching high-quality contents to tops media outlets

Brandimic team did the following:

1- write a high-quality pitch that is tailored to Apollo foundation

2- Collecting data on journalists interested in the project’s field of work

3- Starting to build relationships with these journalists by sending cold pitches and interacting with them on social media

4- Indeed, many journalists expressed admiration for the way the idea and content we presented.

The result:

Forbes, Los Angeles Times, Reuters, and investing.com spoke enormously of the Apollo project in successive periods.